View Full Version : What3words keeps Olympics visitors on track in Rio

08-11-2016, 10:40 AM
(Reuters) - An innovative addressing system that assigns every patch of earth in the world an easy to remember three-word address is being used to help visitors get around at the Olympics in Rio de Jeneiro. London-based company what3words has divided the world up into 57 trillion 3-by-3 meter squares, each with their own unique three word address. In developing countries where address systems are often erratic and inconsistent, what3words could be vital for delivering aid such as medicine to an exact location.